One cannot not communicate.
– Paul Watzlawick’s Axiom
Professional Public Relations within the economic life, the public sphere and wherever else practised require qualities we expect from respectable people in our private lives:
Acceptance of others and other opinions
Willingness to engage in dialogue
Keeping promises
Exchange of information on a partnership basis
Openness and trust
(Franz M. Bogner)
COMPETENCES
Strategy / Concepts
Measures are derived from concepts which in turn are based on strategies.
I ask the right questions which results in a consistent structure for a PR concept. The milestones of this process are the following
- Communications targets and principles
- Communications strategies
- Image analysis
- Communications content
- Customised concepts
- Budgeting for measures
- Personnel planning, timing and scheduling
- Implementation of measures
- Efficiency monitoring
Public Relations and Media Work
Public Relations and Media Work are no short-term project but rather based on a long-term cooperation and relationship management with the public.
“PR means appealing for public trust” (Hundhausen).
The right attitude of a company towards the public and the willingness to communicate with it are fundamental for successful PR work.
- Press Releases
- Topical research
- Press events
- Interviews
- Working with journalists
Internal Communications
Good PR work starts within the office. Employees are always the most important “public“.
Examples for internal communications:
- Information strategy within the company
- Protocol systems
- Employee surveys
- Incentives
- Complaints box / internal suggestion scheme
- Internal publications
- Company meetings
- Work outings / department meetings
- Employee services (physician consultation, legal advice, etc.)
Integrated Communications
Integrated communications comprise analysis, planning, organisation, implementation and monitoring of the entire internal and external (= Public Relations and Media Work) communications of a company.
My consulting service encompasses the preparation of consistent and well-coordinated corporate communications based on the implemented instruments and measures of internal and external communications.
Examples:
- Improving target group approach (reducing information overload)
- Consistency between self-perception (Corporate Identity) and perception from the outside (Corporate Image)
- Competitive differentiation
About
Foto: Michael Hetzmannseder
In 2010, Michaela Unteregger founded her own public relations business „Kommunikation Unteregger“.
Over the past years she was employed by the biggest and most renowned consulting companies, heading the communication departments of those firms.
Key Areas of Work
Service industries with focus on the legal and real estate sectors in Austria and the entire CEE/SEE region.
Language skills
German: mother tongue
Fluent in written and spoken English
Fluent in written and spoken Hebrew
French: school knowledge
REFERENCES
Thank you to all clients for their confidence!
CONTACT
Michaela Unteregger
Kommunikation Unteregger e.U.
Laudongasse 35 / 12
A-1080 Vienna
T +43 699 10 59 38 31
office@kommunikation-unteregger.com
JUST ONE MORE QUESTION …
Why are all these colours on your website?
I can only give you a very personal answer to this: They make me feel good. Art can communicate very directly, even if it is abstract. The images on the site are details from my oil paintings and they range from an impulsive orange hue to a rational blue tone. They are as manifold and integrative as my work in public relations. My work and my art have one thing in common: both give me endless joy.